The 4 C’s of Self Branding

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Published on: March 21, 2014
The main hub of your online personal brand will be a website or a personal landing page that showcases your expertise, experience, and personality. To build your brand effectively you will have to utilize the 4 C’s. They are Connect, Communicate, Contribute and finally Consistency (more on this later). Next you will need to put some tools in place like a website or landing page. There are plenty of resources and software to help you with this task.
Once you secure your software, here are eight essential elements you need to include on your website. #1: About Me page The “About Me” section is the place to tell your story: how you became interested in your field, how you have evolved into an industry expert in your niche and what level of experience you have. Include a professional photo, and write in the first person, channeling your inner storyteller. Show your personality, too, so people get to know the “real you” behind the personal brand.
#2: Contact Me page Don’t make people guess how to contact you. Put your “Contact Me” information at the top of your website (most people have it on the right upper-hand corner of the homepage). Ideally, include a form on the Contact Me section with fields for name, email address and phone number, plus a large field so visitors can type in their specific question.
#3: Blog There are many ways to incorporate your blog into the website. Some websites have teasers to the latest blog posts right from the homepage. Others have a link to the blog from the top navigation bar. And other websites list the most recent blog post titles on their homepage. Play around and find the best solution for your website design and audience.
#4: Services/Products If you are an entrepreneur, it is essential that you include information on what services and products you offer. Depending on your business, this may include having a shopping cart feature so people can buy straight from your website. Be clear with your pricing and product descriptions so people understand what they are buying.
#5: Testimonials Whenever you have a satisfied customer or a peer who can recommend you, include a testimonial from this person on your website. Depending on the amount of testimonials you gather, consider having an entire page for your testimonials. Another effective technique is to sprinkle your testimonials throughout your website. Include the person’s photo, name, job title and website to further validate the endorsement. For an additional punch, record a video of the person’s testimonial.
#6: As Seen In For more social proof, considering adding a box to your homepage with a list of media outlets where you have appeared. This could include offline publications as well as online ones. If you have links to your media interviews, then also consider adding them to your “About Me” section, or have a separate section for your media spotlights.
#7: Links to social media sites On your homepage, include a list of where you appear on social media. This is usually accomplished by including social media icons that link to your specific account. Consider adding a Facebook Like Box as well to your homepage. Studies have shown that including the Like Box on your website increases page likes because people don’t have to leave your website to like the Facebook page.
#8: Opt-in and free gift If you want to build an email list, you should add a fantastic free gift offer on to your homepage. Then, word your offer so that anyone who enters his name and email address for the gift will receive your weekly newsletter as a bonus. Offering a free gift is a great way to grow your list, plus you can showcase your expertise by sharing your knowledge about your field. Your personal branding website is a crucial element of your overall strategy, so be sure to include these eight important components. One final piece of advice: Write for your customer. Solve their problems, feel their pain points and offer solutions. This will propel your personal branding website even more.
Until next time…YOU are the Brand!
Robert

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