Business lessons from a decade of Houston Texans football

Published on: January 7, 2012

I’m doing this post a little differently. Usually I focus on my personal branding, marketing, recruiting or traffic building tips, but not today. Well, at least not in the strictest sense.

I’ve been a Houston Texans fan since their inception. Before that I was a 49er fan (still am actually). In the past decade there has been a lot of heartache pretty much from the beginning. David Carr was a huge bust, Boselli never played, Don Capers was incompetent, and so on. Then we got Kubiak and it was rough going until now, but what changed? And more importantly, how can all this football stuff help you with your business?

There is a correlation between the Texans’ season this year and building a strong business.

First, you must identify your weaknesses. Texans Head Coach Gary Kubiak was clearly out of his league when he put “friends” in charge of the defense, so he hired Wade Phillips as Defensive Coordinator to pick up the slack. In one year Phillips took a last place defense and made them 2nd overall. Tip: Hire your weakness.

Second, as a business owner you are only as strong as your team. In an effort to strengthen the team, the Texans front office along with the coaching staff brought in Jonathon Joseph and Danieal Manning, and then drafted J.J. Watt. With the added boost to the line, the defense was able to make their mark while building a strong identity. Tip: Anticipate your team’s needs and put the right people in the right place so they can be effective. 

Third, because the Texans suffered a significant number of injuries to key players on the team, they had to develop a “next man up” mentality. Mario Williams went out, Danieal Manning went out, Andre Johnson went out (twice), Arian Foster missed a few games, and the team lost both their first and second quarterbacks and had to turn to the third string arm of  T.J. Yates. But through it all, they still managed to make franchise history by not only winning the first game of their first playoff appearance, but doing it with a rookie at the helm. Tip: Build a system so others can easily help you (see McDonalds). 

Bonus Tips:

Persevere. Things don’t always go the way we plan, but we have to make adjustments and push forward.

Be flexible. When something is not working, do some different. Your objective is still the same – how you get there may change.

At the end of the day if you truly want to win big you must develop a “Never Say Die” attitude and expect the unexpected. Then again if you expect it, its no longer unexpected, but you get the point.


Fighting the evil forces of personal poverty, both yours and mine.

Robert Reed

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