Posts tagged social media

Personal branding then and now!

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Save Time with Social Media by Tammie Nielsen

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Want to Save Time ?

I love what social media does for my company, my personal brand and my pocket book. But when I first started using social media I found it was eating up my time. Has that happened to you? Well, I started searching for tools and sites that would help me accomplish all I needed to do for little or no money and save me time. Because really that is the one thing I can’t have more of.

Scheduling Post

There are many sites that allow you to schedule post and I have tried several of them. But my favorite is Social Oomph (formerly tweet later) Social Oomph allows me to schedule tweets and FB post in advance, manage more than one account, schedule auto responses to followers on twitter and even vet my followers among other things.

Testing

Have you ever wondered how many people are clicking on your links that you post on social media sites? Well, if you’re not your should. The only way to improve your use of social media is to test, test, test and keep testing and one of the easiest ways I have ever used is bit.ly. This web site shortens the URL to a manageable size, you only have 140 characters so you want to use them wisely. Then it tracks how many clicks, what day, what time and where they came from! So if your not getting the results you want re write your post or your head line and keep trying.

Pulling It All Together

What’s your home page when you open your computer? Does it have all your social media sites and web sites right there for you to work from? If not you are wasting valuable time. My PLP is one of my most important tools I use not only does it have all my sites to just click on to go where I need to but I also have a place to send people to that I want to connect with. When I am networking I frequently just want to be able to keep in touch and build a relationship with them. Using social media sites are a great way to do that but try sending someone you just met to connect with you on facebook it can be a nightmare because your name is not unique and it may be very difficlut to find you. And Twitter has some glitches many times you will not be able to find some one by their name or user name the twitter search just can’t find them. But when I send them to my PLP all my buttons are right there for them to connect with me. check it out my PLP here. It also helps them remember my name because it is the web address as well as my email Tammie@TammieNielsen.com.
That’s the kind of consistency that builds name recognition and is so important when building your personal brand.

Good Luck!
You can click on the links below.

Links

Schedule tweets – www.socialoomph.com

Shorten URL and Tracking Clicks – www.bit.ly

Personal Landing Page – www.brandyouclub.com

Have a wonderful day!
Tammie Nielsen
and your BrandYouClub Team

12 Principles Of Personal Branding

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Check out this SlideShare Presentation:



Make your name an asset!

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The rules have changed.

The way we market ourselves, our business, product or service has changed. In fact the way we connect with one another has changed. We are experiencing a cultural shift on a global scale.

In fact, we are moving from the Industrial Age mindset to the Information Age and with that enters the Age of the Individual. At present the market demands that we stand out from the competition. The consumer is bombarded with marketing messages every minute so the challenge is to rise above the noise.

Many of us have changed jobs more than a few times over the years. Yet with multiple job changes, economic changes, downsizing, buyouts and downturns you remain the constant. You are the one who closed the deals, made the contacts, helped the customers, enhanced your education, sharpened your skills, started the business or laid the foundation. You are the brand!

We all have something to offer but how do you stand out? The answer is simple but not easy… it’s personal branding. The difference between you and the next personal offering the same products or service is your name and values. Others may call it your USP or unique selling proposition. I refer to personal branding as your promise of value. What makes you unique is valuable. It’s your job to present that value to the world and make it synonymous with your name.

Personal branding affords you an opportunity to design a life you want to live because of partnerships that will come your way.

Personal branding is an art and a science. The art is in the relationships you build. Relationships, good relationships, are the strengths of your brand. The science is the tools you use to extend your reach. There is no perfect system because new technologies are popping up all the time so worked yesterday may not work tomorrow. But don’t fret, the changes are usually gradual the key is to be aware and adapt.
Building your personal brand will cost you more time than money because the art takes time and the science is cheap or free with the advent of social media. Now is the time to step up and stand out!

Robert Earl Reed is an internet marketer and personal branding trainer, author and speaker. He is co-founder of http://www.BrandYouClub.com a personal branding education and tools company that helps independent professionals, business owners and network marketers stand out and build value around their number one asset themselves! Robert can be found at http://www.robertearlreed.com and http://www.brandyouclub.com

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